For 20 years, Priscilla Priebe has been immersed in the music industry as a performer, visual artist, and strategic marketer. By the time she left high school, she was already performing as a musician and showing her artwork. After studying fine art and graphic design at the College of Visual Arts in St. Paul, MN, she left on her first North American tour covering thousands of miles promoting their first album, but when their Canadian label dissolved, she was left to market and design the album independently in the United States. She figured out how to harness social media before most musicians even knew what social media was. The experience soon led to her working on marketing for other artists, businesses, and organizations.
As her work gained notoriety, she was asked to serve on the board of directors for Rock the Cause as their creative chair. She spearheaded content creation for events and releases on the organization's nonprofit label, major philanthropic event planning, merchandise design, and print work – working with artists including The Flaming Lips, Sharon Van Etten, Donovan, and Hamilton Leithauser. In 2011 Priscilla started working with Green Room Music Source as their Creative Director. There she continued her work in design and marketing while expanding into management and artist development. Her work with artists and branding of GRMS helped expand the small agency into a booming boutique with over 50 artists. After becoming a mother in 2013, she founded Mothers In the Music Industry (MIMI) and began speaking and advocating for working mothers in entertainment at colleges and industry conferences.
Priscilla’s artwork has been shown in Rolling Stone and Pitchfork and on display in galleries in New York and Minneapolis. She continues to perform and tour, having played over one thousand career shows at SXSW, Summerfest, CMJ, and First Avenue’s Main Room.